“Every moment holds a chance.
Every choice reveals a charm.”

The idea behind Chance & Charm didn’t start with a business plan.

It started with a moment I’ll never forget.

A few years ago, a close friend of mine was celebrating her birthday.

She’s someone who absolutely loves mystery boxes collecting them, opening them, enjoying that sense of surprise.

I wanted to give her something meaningful, something that felt personal,

but also exciting.

I had just graduated.

I wasn’t earning much.

But I wanted the gift to feel special.

So I thought

what if that feeling of surprise could meet something lasting?

I didn’t know much about jewellery,

but I took a chance and chose a small jewellery blind box.

It wasn’t expensive.

It wasn’t luxury.

It was simple.

Chosen with care.

When she opened the box, everything changed.

I still remember her reaction, the smile, the curiosity, the quiet excitement.

And when she tried the necklace on, she kept looking in the mirror, touching the pendant, smiling to herself.

That moment stayed with me.

It made me realise something important:

A gift doesn’t have to be expensive to be meaningful.

It just needs to come from the heart

and carry a little sense of surprise.

Since then, whenever a friend’s birthday or an anniversary comes around,

I don’t find myself wondering what gift to choose anymore.

That feeling became the starting point of Chance & Charm，

a jewellery brand created to turn moments of surprise

into memories people can keep.

Something mysterious.

Something meaningful.

Something that feels special, yet accessible.

Because what I gave my friend that day

wasn’t just a necklace.

It was a moment we both remember.

And that’s what I hope every customer feels

whether you’re gifting yourself, a friend, or someone you care about.

Maybe it’s not just a blind box.

Maybe it’s a shared surprise.”